Co-founders Ariel Gough and Edwina Govindsamy like to say that they met on an “adult playdate.” Introduced by Edwina’s mother over coffee in 2015, they hit it off and immediately knew that they wanted to start a business together. They are both cosmetics enthusiasts and knew that they not only wanted to create a brand that offered high-quality, clean and affordable scented products for women but empowered them and made a difference. Just under two years later, Bailly was launched and they have been having playdates ever since.


Bailly is committed to offering scents that will not negatively impact your health. Our perfume oils are made with fractionated coconut oil, which helps to create a scent that is not irritating or overpowering. Our oils are free of parabens, phthalates and petroleum as well as cruelty-free and vegan. For more information, visit our FAQ.


Bailly represents power for women.

The fragrance industry has often depicted women as one dimensional – feminine, fragile and fanciful. We know that women are multi-faceted, diverse and defying expectations. From the products that we create to the causes that we support, we aim to tell those stories and to elevate women who have felt excluded from the beauty industry.

Bailly is the fragrance that women carry in their handbag as a reminder that they are powerful, valuable and deserving of every chance and opportunity in the world.


“Bailly” is the name of an impact crater on the Moon. An impact crater —a circular depression in the surface of a planet or moon, formed by the hypervelocity impact of a smaller body —is a fitting metaphor for women who, one by one, are making a positive impact in their communities.


Although Bailly has many values, the following are our three main focuses:

Authenticity, Power & Impact

What We Carry