Low Ultraviolet (L.U.V.) was founded in December 2019, a year after Erica’s mom was diagnosed with progressive cases of malignant melanoma. After experiencing her own skin cancer scares at the young age of 21, she set out to create a safe, fashionable and sustainable UPF 50+ lifestyle brand. Erica had no idea skin cancer was a possibility for young adults. This sobering experience drove her to connect with other young women who had experienced skin cancer. L.U.V. was born due to the demand these conversations presented. Every day since the company was founded, the organization has made it a mission to educate and protect the public from skin cancer.


Erica Sullivan
Founder & CEO

Erica graduated from Virginia Tech with a B.A. in Communication Studies and a minor in Fashion Merchandising and Design. Her studies at the Laboratory Institute of Merchandising (LIM) in New York City expanded her passion and knowledge of fashion merchandising & design and fashion styling.

“L.U.V. was founded on a vision to create a safe, fashionable, and sustainable UPF 50+ lifestyle brand.  I want women to view sun protection as an opportunity rather than a hindrance.”


Snigdha Sangisetti
Director of Analytics

Snigdha graduated from Virginia Tech with a B.S in Computational Modeling and Data Analytics (CMDA) and is looking forward to diversifying her skill set while working alongside a team of tight-knit Hokies. She is looking forward to taking L.U.V into the future and outshining skin cancer, together!

What We Carry