Low Ultraviolet (L.U.V.) was founded in December 2019, a year after Erica’s mom was diagnosed with progressive cases of malignant melanoma. After experiencing her own skin cancer scares at the young age of 21, she set out to create a safe, fashionable and sustainable UPF 50+ lifestyle brand. Erica had no idea skin cancer was a possibility for young adults. This sobering experience drove her to connect with other young women who had experienced skin cancer. L.U.V. was born due to the demand these conversations presented. Every day since the company was founded, the organization has made it a mission to educate and protect the public from skin cancer.