In pure we trust

Sophisticated, Canadian Clean Beauty.  

Pura’s in-house production lab is where we handcraft our all-natural skincare, body care, baby care, and botanical perfume. Our potions contain plant and flower-derived essences, organic and wild-harvested ingredients. You can rest easy knowing our potions are earth-friendly, nutrient-rich, non-toxic, gluten-free, and cruelty-free. We are passionately committed to sustainability, safety, and creating the most advanced green beauty care in the world.

Supernatural plant-based Ingredients.

Our skincare is innovated with high performance, plant-based ingredients that nurture your individual beauty instead of covering it up. It’s about feeling radiant without having to pile things on, and to feel comfortable and confident make-up free. At Pura, all of our skincare is handcrafted with potent, plant-powered antioxidants, phytonutrients, actives, as well as NAHA (National Association For Holistic Aromatherapy) and VEGECERT certified botanical extracts and pure essential oils.

We are known for our dreamy, whipped, efficacious textures that are light, ultra-hydrating, and deliver youth preserving vitamins directly into the skin without the synthetic chemicals. Our gentle aromatherapy blends contain some of the most rare and luxurious oils that have been sustainably distilled from flowers, plants and herbs that have been used for thousands of years for medicinal purposes.

We’re changing how women view their beauty regime.

Each bottle includes its own signature ritual. It goes deeper than just applying a beauty product; it’s about the soothing steps to enhance the whole green beauty experience from start to finish to achieve flawless skin.

Nature is luxury, and the process counts.

Pura uses the finest natural, skin-friendly ingredients, and is free of everything else. All of our products are handcrafted with the most exquisite materials inside our pristine lab in Edmonton, Alberta, Canada.

Pura’s handcrafted concoctions are created to promote healthy, gorgeous skin, and a deep connection to all things earthly and beautiful. We are proud to share NONE of our products contain the following health-hazardous ingredients:

NO BHA/Butylated Hydroxyanisole

NO Parabens

NO Triethanolamine

NO Ceteareth Glycol

NO PEG/Polyethylene Gylcol

NO Talc

NO Triclosan

NO Propylene Glycol

NO Artificial Colours

NO Mineral Oils


NO Sodium Laureth Sulphate/Sodium Lauryl Sulphate

No Oxybenzone

No Quaternium 


What We Carry