Articles

Shame and fear are powerful content creating and marketing tools in a time when the internet and social media have become the acceptable destinations to find solutions (and even self…

Measuring time has become a bit of a challenge for me. I find when I try to express how long ago something happened, I can’t seem to tell the difference…

Hacks! Easier, faster results! Click bait. It’s an incredibly successful yet wildly unethical and unsustainable marketing ploy that has been used against you for years. Companies invest a fortune to…

Back in March 2019, animal activists and cruelty-free shoppers rejoiced at the news that China was taking strides to accept alternative testing options to replace animal testing for cosmetics. This…

Being the owner of a (clean) beauty retail store has me questioning the effects of consumerism. In a time where humans are referred to as consumers and are at the…

Choosing to have a store front business when your values are based in sustainability demands a new thought process around some of the simplest of decisions. This year when the…

One of the reoccurring seasonal concerns I support my clients through is prickly hot discomfort of winter chapped, dry, peeling lips. There are lots of practices we can embrace to…