“I did then what I knew how to do. Now that I know better, I do better.”
After spending 20 years in the mainstream beauty industry, I had to face some really hard truths.
It was one of these truths that selfishly delayed me from launching my move into clean beauty sooner. You see, to go green was admitting I had been providing incorrect information and in many cases… I had been completely wrong.
Throughout my years in the beauty industry, I had developed thousands of relationships with people who had trusted me with their self image, their health, their budget, and I had chosen to blindly follow the biased information given to me about products without questioning anything. Even when my Spidey senses were tingling, I would shut down my own expertise and knowledge to rationalize things because of what was to me, a simple question.
Why would cosmetic companies be dishonest and put people in danger?
It was accepting the realities of my own health issues that finally pushed me to open my eyes and research facts. Truth. No opinions, not clinical groups of 15 people. Unbiased. Real. Hard. Facts. The lid was off of the proverbial Pandora’s Box for me, and there was no going back. There was very little pretty left in beauty. It had indeed become an industry.
I was devastated that I had been so involved in proudly and confidently presenting these unsafe products to people with biased information that had been presented to me. Everything I thought I knew was skewed and I felt horrible.
How could I stand tall in a store with beauty products that truly were safe, ethical and clean and ask people to trust me… still… again?
It was a very humbling time for me. The professional person I thought I was became a refugee as I came to this new place of truth. In a short time I got to put my fears out as I had nothing to worry about. So many us are in the same emotional place as we are learning about how our daily practices have been negatively impacting ourselves, our communities, our planet and how we have allowed inhumane practices to continue. Coming together to a place of change means there is no judging. No shame.